YouTube Creator Greenhouse x Fanatics Fest

An exclusive creator hospitality experience bringing together YouTube, Fanatics talent and the world's biggest sporting event at Fanatics Fest 2026.

Experiential Brand Activation • Agency (Untitled Future) • Senior Producer
$600K+ Budget • VIP Creator Lounge • Fanatics Fest NYC • Javits Center

Led end-to-end production of YouTube's Creator Greenhouse Lounge at Fanatics Fest NYC, creating an exclusive hospitality destination for top-tier YouTube creators, Fanatics talent and YouTube executives during the FIFA World Cup Final weekend.

Designed as a retreat from the energy of the festival, the lounge provided a dedicated environment for creators and talent to recharge, connect and engage throughout the four-day event. The experience featured a custom swag shop offering vintage-branded soccer jerseys in celebration of the World Cup, curated programming and live broadcasts of Fanatics Fest and World Cup coverage throughout the weekend.

Managed a $600K+ production budget and oversaw all aspects of bringing the experience to life at New York City's Javits Center, from production planning and vendor coordination through installation, onsite operations and execution.