Meek Mill “Championships” Grammys Weekend x TIDAL

Invite-Only Industry Event — NeueHouse, Los Angeles

Experiential Marketing • Artist + Brand Integrations • Senior Producer
$3M+ Budget • VIP Guest List • Grammy Week Programming

Concepted, produced, and marketed an invite-only experience celebrating Meek Mill’s Championships album during Grammys weekend, bringing together industry leaders, talent, and tastemakers for a high-profile moment.

Timed alongside Meek Mill’s first Grammy nomination, the event sat at the center of a key industry week, reinforcing both artist momentum and brand presence.

Led production and execution, including brand partnerships with Dolby Atmos, on-site activations, and curated guest experiences aligned with a premium, industry-facing audience.

Owned budget management, vendor coordination, and on-site delivery, producing a polished, high-touch event at scale.