Megan Thee Stallion — “SUGA” Release x TIDAL

Artist Release Event — Public Arts, New York

Experiential Marketing • Artist + Brand Integration • Senior Producer
$150K+ Budget • Sold-Out Event • High-Demand Cultural Moment

Concepted, produced, and marketed TIDAL’s official release event for Megan Thee Stallion’s SUGA EP, transforming the artist’s signature “Hottie Party” into a high-energy, culturally defining fan experience.

The event drew overwhelming demand, with lines wrapping around the block and a packed venue celebrating the release of SUGA, reinforcing Megan’s rapidly growing cultural influence at the time.

Led all aspects of production and execution, including brand partnerships, on-site activations, and consumer engagement moments designed to amplify the release and drive audience interaction.

Oversaw end-to-end marketing and experiential strategy, integrating sponsor elements, themed environments, and high-impact giveaways to create an immersive, shareable event experience.

Owned full budget management, vendor coordination, and on-site execution, delivering a seamless, high-energy event aligned with both artist vision and brand objectives.