So Delicious x Lollapalooza

Award-Winning Experiential Activation — Named One of BizBash’s Top Lollapalooza Activations of 2025

Integrated Brand Activation • Agency (Inspira) • Senior Producer
$1M+ Budget • 4-Day Festival Activation • 100K+ Event Attendance

Led end-to-end production of The Pint of No Return at Lollapalooza, a multi-sensory, immersive brand experience designed to reframe perceptions of dairy-free for a new generation of consumers.

The activation drove 14K+ product samples, generated 600+ pieces of shareable content, and attracted a high concentration of Gen Z and first-time brand consumers.

Owned the full production lifecycle, including budget strategy and reconciliation, vendor negotiation, and on-site execution, leading cross-functional teams to deliver a high-volume, culturally relevant festival activation at scale.