TIDAL x CES

Product Integration Launch — Lincoln Navigator x TIDAL

Brand Activation • On-Site Production • CES (Las Vegas)
Global Tech Conference • High-Traffic Consumer Engagement

Led the on-site execution of TIDAL’s CES activation, promoting the integration of high-fidelity audio streaming within the Lincoln Navigator.

The experience invited attendees to engage directly with the product through hands-on demos, positioning TIDAL within a premium automotive and tech environment.

Managed a team of brand ambassadors, overseeing attendee engagement and ensuring consistent brand representation across a high-volume, fast-paced show floor. Led on-site content capture and KPI tracking, while supporting full activation logistics including setup, breakdown, and day-to-day operational flow.