Made In America Festival x TIDAL

Multi-Year Festival Partnership — Philadelphia

Experiential Marketing • Large-Scale Festival Activation • Senior Producer
Multi-Day Festival • Multi-Zone Experience • VIP + Artist Programming

Led event production and on-site operations for TIDAL’s multi-year presence at Made In America Festival, overseeing all experiential touchpoints across a high-volume, multi-day environment.

Developed and executed a full-scale festival footprint, including branded activation lounges, VIP viewing stages, artist hospitality spaces, and member engagement programs designed to drive both acquisition and loyalty.

Directed all on-site logistics and execution, including buildout, staffing, content capture, and day-to-day operations across multiple zones. Managed cross-functional teams to deliver a seamless, high-energy experience for both general attendees and VIP audiences.

Integrated fan-facing programming such as meet-and-greets, giveaways, and “festival survival kits,” creating high-touch engagement moments that extended TIDAL’s brand presence across the festival.